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72% open rate in a hard to reach audience, 13% Reply rate, 200k+ Deal with a telecommunication giant
Dale Carnegie
Summary
Within 5 months Linkedhacker secured Bill a consultant for Dale Carnegie multiple clients including his biggest deal of over £200,000. We've been working with Bill for over 2 years.
Target Market
- UK
- Multiple Industries
- 11+ Employees
- Keywords:
- CEO, Managing Director, Learning & Development, HR
Approach
For this campaign we primarily targeted the people responsible for the professional development of the senior management team. We lead with the offer of a free 2 hour workshop, to entice people to engage with the client. Our main objective was to get eyes on Bill's service as the quality of the learning and development Dale Carnegie provided was unmatched.
Solutions
Bill wanted to reach out to a difficult audience in learning and development and convince them at training is not an easy task. We therefore used our proprietary software to guess and verify the real-time professional email address of each prospect in his target market. Within 20 weeks in this campaign we were able to reach out to 2897 prospects. The precise targeting and winning email from our in-house copy writer lead to bill getting 377 replies in regards to his proposal.
Results
Our original campaign of 20 weeks landed Bill 377 replies which lead to multiple deals, a great ROI and a record breaking deal.
After the original campaign we continued to work with Bill for over two years to provide a constant supply of leads landing in his inbox. His averages over this period were: 72% open 6% CTR & 10% reply.
- 72% open rate in a hard to reach audience
- 13% Reply rate
- 200k+ Deal with a telecommunication giant
Bill Carnegie
Consultant
Dale Carnegie
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